On the 18th August this year 424,000 students were accepted onto courses with universities and colleges across the UK, while thousands more are expected to be placed through clearing in coming weeks. Marketing plays a vital role in higher education, and the way in which young people are engaging seems to be constantly changing. Traditional student recruitment campaigns just won’t cut it anymore.
When we’re working on lead generation and appointment setting campaigns, we’re constantly talking with marketing decision makers who have particular requirements when looking for a new marketing agency. Our expertise lies in uncovering their requirements, building rapport, and getting our clients in front of them to discuss a project or campaign. However, in order to do this, we are nearly always asked to send relevant case studies showing previous examples of work. These not only reinforce the messages our sales people discuss, but also gives the prospect a chance to see something visual to connect our conversation.
More so than ever before, we’re bombarded with companies trying to sell us an array of clever marketing tools. There are B2B lead generation software solutions, there are website capture tools to see who’s viewing your site, there are social media apps to enhance your activity, and the list goes on. There are countless ways to try and attract and discover new prospects.
One of the oldest ways to communicate with potential new clients and one that is often overlooked, is the good old fashioned way of talking over the telephone!
2015 has been a big year for Outbound. We’ve rebranded, have a shiny new website, introduced a bespoke CRM to improve our process and moved into a new office, twice! We also have several new business development managers who have added new experience and expertise to our existing strong team.